The Best Fly Shop Staff in the Industry

We are unapologetic about proclaiming the prowess and professionalism of our fly shop staff and guides.  Between our shop staff and subcontractor guides we have approximately 30 team members. Their blend of ambition, competitiveness, kindness, fishing skill, work ethic, and patience are like no crew we've ever seen.  Our staff is the ultimate team.  This means teaching each other, sharing secret fly patterns, insider fishing reports, and helping our other guides on the river get into more fish.  

Red's has been at this for a long time and putting together a franchise like this was no accident. We look for talent, character, unique skills, and a strong sense of "customer first" attitude.  We're here to serve the customer.  That's our mission.

A Passion for Fishing and Service

Red's Fly Shop Staff at Grande Ronde and Snake Rivers Spey

Our team loves fishing almost as good as leaving the shop at night knowing we complete a job well done.  We LOVE our customers and providing service that is unrivaled by anyone else in our industry.  Our team can give this level of service because we have the knowledge, tools, inventory, and give them the lattitude to do so.

Our Core Shop Staff

steve joyce

Steve Joyce - Founder and Partner

Steve Joyce has been a partner at Red's Fly Shop since the early days when the property was a trailer park and campground, and the fly shop amounted to a display case on the front porch of Red and Marlene's old trailer.   Steve grew up in Billings and attended Carroll College in Helena, MT where he majored in mathematics and played football.  He has been a fly fishing guide for over 25 years, and has guided and fished extensively in MT, WA, and many other spectacular locations around the world.  Steve lives in Ellensburg with his wife, Natalie, their 3 kids, and a pack of English setters.  In addition to working in the shop, he continues to guide fly fishing and bird hunting, and hosts numerous destination trips each year.  He realized years ago that working in the fly fishing and recreation industry is not the most lucrative job in the world, but it's important to love your job and look forward to going to work everyday.  Whether it's guiding one of our longtime friends or a brand new angler who has never fly rod, Steve has a knack for doing whatever it takes to make every day exciting and special.   Learn more about Red's Fly Shop.  

joe rotter staff image

Joe Rotter - Partner, Guide, Shop Pro

Joe Rotter is one of our partners and team leaders at Red's. He guides, hosts, travel, and coordinates many of the strategic operations at Red's involving e-commerce, worldwide travel, fly fishing classes, and more.  He lives in Ellensburg, has 3 wonderful kids and a smart wife.  While not blogging or fishing, Joe might be in the mountains hiking, backpacking, or hunting with his kids.


bob miller shop manager at reds

Bob Miller - Shop Manager

Bob is our leader on the shop floor and runs the everyday business at it happens in real time.  He was born in Minnesota and guided on several rivers in Alaska before he came to us through a reference from a friend. He was working for Cabela's at the time and was looking for something a bit more hands-on.  He found it at Red's and is your go-to for large retail purchases. He has knowledge and prowess of all angling disciplines, and enjoys bird hunting with his Labrador Stella.  By the time you read this he will probably be married. Sorry ladies.  Contact Bob Miller at

Re Cornelius

RE Cornelius - General Manager

Re is our GM and does the impossible things. Like keeping our inventory up to date with the latest, greatest, and best tackle and apparel.  This might not sound like much, but in a business the size of ours things move fast and if they don't move it's a problem. Re's focus is on inventory and is a big part of the reason that Red's is a world leader in fly fishing retail.

Dallas Murrey

Dallas Murrey - Scheduling Director

Dallas has the challenging job of coordinating all of our guided adventures, travel classes, and does anything he can to help out. Chances are if you do an adventure with Red's, Dallas is the guy matching you up with the right guide for the job.  Making sure everyone is exactly where they are supposed to be, when they are supposed to be there is a tough job. Dallas is up to the task.  For scheduling matters or to say hi, contact him at

Craig Hettinger

Craig Hettinger - Sales and Technical Angling Specialist

Craig is our secret weapon. We keep him at a desk in the basement so nobody will know about how great he is.  He handles many of our biggest customer accounts, and many of our smallest ones too.  His expertise is unparalleled in two handed outfitting for trout spey, full spey, and single hand spey techniques.  Craig genuinely cares about customer care and you won't find a nicer guy to work with. Even if his emails are very short haha. 


Curtis Frisbie - Hunting Guide, Fishing Guide, Core Fly Shop Staff

Curtis came to us from an early career working in big-box retail and wanted to get his hands dirty and wet rather than risking an occasional paper cut.  He is a hunting guide, shooting instructor, and one hell of a fly fishing guide. Curtis is a very diverse staff member with expertise in all fly fishing and hunting discplines. You'll find him equally at home with a bird dog and a 12 gauge as you will with a Euro Nymphing Rod in front of a group of students.  Contact Curtis at


Max Karns - Fishing Guide, Instructor, and Core Shop Staff

Max knows everything about freshwater fishing including Trout Spey, technical nymphing, rowing, and has a local history here in the valley giving him a rich knowledge of our watershed and small tributary streams.  He may be answering the phone consulting about fly lines in the morning, and netting a slabby rainbow trout for a client in the afternoon.

Our Superstar Guide Team
shan guiding yakima river in drift boat

We have a diverse crew of guides that work as subcontractors that you may not get to meet on a daily basis.  There are so many we would need an entire website dedicated to them!  Shan. Leif, Noe, Eric D, Mike Milligan, Patrick, Tyler, Skyler, Beau, Jason, and several others combine to form the backbone of our guide team. These guys work long days, row hard, and exert tireless effort in order to satisfy our customers.  Rest assured, if you are with Red's you're fishing with the winning team.